Recently, the Ministry of Rural Development under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) has launched the Prajjwala Challenge.


What is it?

  • The aim is to invite ideas, solutions and actions that can transform the rural economy. This Mission is looking for ideas which are broadly categorised into —
      • Focus on Women and the Marginalised section of the community
      • Localised Models
      • Sustainability
      • Cost Effective solutions
      • Multi-sectoral ideas and solutions
  • Shortlisted ideas will be acknowledged by the Mission and will be provided mentorship support from an expert panel and incubation support to scale up. The top 5 ideas will be rewarded with Rs. 2 Lakh each.


What is DAY-NRLM?

  • It is one of the flagship poverty alleviation programs which aims at creating efficient and effective institutional platforms for the rural poor, enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services.
  • Key Features —
      • Universal Social Mobilisation: At least one woman member from each identified rural poor household, is to be brought under the Self Help Group (SHG) network in a time bound manner.
      • Participatory Identification of Poor (PIP): All households identified as poor through the PIP process is the NRLM Target Group and is eligible for all the benefits under the programme.
      • Community Funds as Resources in Perpetuity: NRLM provides Revolving Fund (RF) and Community Investment Fund (CIF) as resources in perpetuity to the institutions of the poor, to strengthen their institutional and financial management capacity.