Union Minister of Agriculture and Farmers Welfare has launched the Platform of Platforms (POP) under the National Agriculture Market (e-NAM) in Bengaluru, Karnataka.


What is it?

  • With the introduction of POP, farmers will be facilitated to sell the produce outside their state borders.
  • This will increase farmers’ digital access to multiple markets, buyers and service providers and bring transparency in business transactions with the aim of improving price search mechanism and quality commensurate price realisation.
  • e-NAM integrates the platform of Service Providers as “Platform of Platforms” which includes Composite Service Providers, Logistics Service Provider, Quality Assurance Service Provider, Cleaning, Grading, Sorting & Packaging Service Provider etc.


What is e-NAM?

  • The National Agriculture Market (NAM) is a pan-India electronic trading portal, which links the existing Agricultural Produce Market Committee (APMC) mandis across the country to form a unified national market for agricultural commodities.
  • The NAM portal is a single window service for any information and services related to APMC that includes –
  1. Commodity arrivals and prices
  2. Buy and sell trade offers
  3. Provision to respond to trade offers, among other services
  • The NAM reduces the transaction costs and information irregularity even when the agriculture produce continues to flow through the mandis.
  • The states can administer agriculture marketing as per their agri-marketing regulations, under which, the State is divided into various market areas and each market area is administered by a separate APMC which will impose its own marketing regulation that include fees.