‘One Nation, One Fertiliser’ Scheme

While participating in a conclave of farmers and 1,500 start-ups in the agriculture sector, PM Modi inaugurated 600 Kisan Samridhi Kendras and ‘One Nation, One Fertilizer’ scheme.

What is ‘One Nation, One Fertiliser’ scheme?

• Under the scheme, all fertiliser companies, State Trading Entities and Fertiliser Marketing Entities will be required to use a single “Bharat” brand for fertilisers and logo under the Pradhanmantri Bhartiya Janurvarak Pariyojna (PMBJP). PMBJP is the Centre’s fertiliser subsidy scheme.
• The single brand name for UREA, DAP, MOP and NPK etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK respectively.
• Also, a logo indicating Fertiliser subsidy scheme namely Pradhanmantri Bhartiya Janurvarak Pariyojna will be used on said fertiliser bags.
  • Under the scheme, companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags.
  • On the remaining two-thirds space, the “Bharat” brand and Pradhanmantri Bharatiya Jan Urvarak Pariyojana logo will have to be shown.
• The scheme is aimed at bringing about uniformity in fertiliser brands across the country under the single brand name of ‘Bharat’.

About PM-Kisan Samridhi Kendras –

• PM-KSK will act as a one-stop shop for farmers who can buy products and avail multiple services related to the farm sector.
• It will work under the Ministry of Chemicals and Fertilisers.
• The government plans to convert more than 3.3 lakh fertiliser retail shops in the country into PM-KSK in a phased manner.
• Functions of PM-KSK —
  • • Besides acting as a sales centre for fertiliser, it will also offer one-stop solution to farmers in the form of crop advisories, soil- and seed-testing facilities, retailing seeds and pesticides, and even custom hiring of agricultural equipment and machines.
      • All commercial activities in such kendras will be done by operators or retailers.
      • Extension services such as crop advisories or good farming practices will be provided by Krishi Vigyan Kendras (KVKs) or agriculture universities.
    • The government schemes that directly impacted farmers would also be showcased at these kendras.
    • The kendras are also being designed to create awareness among farmers about a balanced use of fertilisers, including organic fertilisers and micronutrients.