To protect people from being exploited or affected by misleading advertisements, the Central Consumer Protection Authority (CCPA) has notified new guidelines for stopping them across all platforms — regardless of form, format or medium – and has put a complete ban on surrogate advertising.
Recently, the Central government has notified stricter norms related to mass advertising in print, television and social media under the Consumer Protection Authority (Prevention of Misleading Advertisements and Necessary Due Diligence for Endorsement of Advertisements) Guidelines 2022.
What are the new guidelines?
About the Central Consumer Protection Authority –
About the Consumer Protection Act, 2019 –