Prime Minister Narendra Modi attended a bilateral meeting with UN Secretary-General, H.E. Mr Antonio Guterres and subsequently launched Mission LiFE at the Statue of Unity, Ekta Nagar, Kevadia, Gujarat.



Mission LiFE emboldens the spirit of the P3 model i.e. Pro Planet People. Mission Life, unites the people of the earth as pro planet people, uniting them all in their thoughts. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.


What is ‘Mission LiFE?

Mission LiFE aims at following a three-pronged strategy for changing our collective approach towards sustainability.

  • First is by nudging individuals to practise simple yet effective environment-friendly actions in their daily lives (demand);
  • second is by enabling industries and markets to respond swiftly to the changing demand (supply) and;
  • third is to influence government and industrial policy to support both sustainable consumption and production (policy).