The Union Commerce and industry minister will launch the mentorship, advisory, assistance, resilience and growth (MAARG) platform on 16th January 2023 in New Delhi.



  • It is the National Mentorship Platform by Start-up India to help and guide new start-ups to grow and flourish.
  • It is a one-stop platform to facilitate mentorship for start-ups across diverse sectors, functions, stages, geographies, and backgrounds.
  • Nodal Ministry — Launched by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry.


What are the objectives?

  • To provide sector-focused guidance, handholding, and support to start-ups throughout their lifecycle.
  • To establish a formalised and structured platform that facilitates intelligent matchmaking between the mentors and their respective mentees.
  • To facilitate efficient and expert mentorship for start-ups and build an outcome-oriented mechanism that allows timely tracking of mentor-mentee engagements.


Implementation of MAARG Initiative

  • Phase I — Mentor Onboarding
      • Successfully launched and executed, 400+ expert mentors are on board across sectors.
  • Phase II — Startup Onboarding
      • DPIIT launched the onboarding of startups on the MAARG Portal with effect from 14th November 2022
  • Phase III — MAARG Portal Launch and Mentor Matchmaking
      • Final launch where the mentors will be matched to the startups DPIIT has initiated the onboarding process of startups under Phase II.