Union Minister of Science and Technology has inaugurated India’s ‘First Lavender Festival’ in Bhaderwah.
- He described Bhaderwah as the birthplace of India’s Purple Revolution and said that Bhaderwah is the potential destination of Agri-tech StartUps of the country.
- India’s first National Institute of High Altitude Medicine is also being built in Bhaderwah.
- Bhaderwah (also Bhadarwah Valley) is a town, tehsil and sub-division in the district Doda of Jammu.
About ‘Lavender’ –
- Lavandula (common name lavender) is a genus of 47 known species of flowering plants in the mint family, Lamiaceae.
- The flowers may be blue, violet or lilac in the wild species, occasionally blackish purple or yellowish.
- Lavender has been used over centuries in traditional medicine and cosmetics.
- CSIR-AROMA Mission, under the Ministry of Science & Technology aims to develop and disseminate the aroma-related science and technology to reach the end user/clients of CSIR: Farmers, industry and society.
What is the ‘purple revolution’?
- In 2016, the Centre launched Aroma Mission to boost the cultivation of plants like lavender which have aromatic medicinal properties.
- The mission is to increase lavender cultivation to 1,500 hectares within three years.
- The Aroma Mission, also popularly referred as “Lavender or Purple Revolution“, has started from J&K and transformed the lives of farmers who are able to grow lavender, make lucrative profit and improve their lives.
- Apart from providing planting material, distillation units are provided and farmers are trained in extraction and many of them have become entrepreneurs as lavender oil is quite sought after.
- Apart from Lavender, many high value Aromatic and Medicinal cash crops have been introduced by CSIR in J&K.
- It is now being expanded as Aroma Mission Phase II and also floriculture mission has been recently launched.