The Department of Consumer Affairs has launched “Jagriti”, a mascot for empowering consumers and generating awareness towards their rights.



  • Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and addressing solutions to the problems faced by the consumers.
  • The “Jagriti” mascot will be used to generate consumer awareness about various themes of the Department.
  • The Themes include provisions of Consumer Protection Act 2019, Hallmarking, National Consumer Helpline toll-free number 1915, provisions of weights and measures Act, decisions of the Central Consumer Protection Authority and testimonials by consumers on grievance redressal.
  • Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns.