Atal Innovation Mission (AIM) NITI Aayog recently launched the fourth edition of ‘Innovations for You’ coffee table book featuring 75 successful women entrepreneurs of India.


What is it?

  • Innovations For You‘ is a Coffee Table Book series with 3 editions being released previously.
  • The book captures success stories of start-ups supported through Atal Incubation Centres, Atal Community Innovation Centres and Atal New India Challenges, three flagship programs under the Atal Innovation Mission.
  • Each edition showcases the journey of entrepreneurs working in different sectors and is dedicated to creating new, disruptive, innovative products, services, and solutions that can pave the path for a sustainable future.
  • The first edition was focused on the Healthcare sector; the second on Agriculture and the Allied sector and the third on Transport and Mobility.
  • Out of the 2900 plus startups supported by AIM, more than 850 plus are led by women.


Atal Innovation Mission (AIM)

  • Objective — The Atal Innovation Mission (AIM) including Self-Employment and Talent Utilisation (SETU) is Government of India’s endeavour to promote a culture of innovation and entrepreneurship especially in technology driven areas.
  • Mission HQ — New Delhi.
  • Background — In 2016, Union Cabinet approved the establishment of Atal Innovation Mission (AIM) and Self-Employment and Talent Utilisation (SETU) in NITI Aayog.
  • It has two core Functions —
    1. Entrepreneurship promotion through Self-Employment and Talent Utilisation wherein innovators will be supported to become successful entrepreneurs and
    2. Innovation promotion to provide a platform where innovative ideas are generated.



  • Atal Tinkering Labs (ATLs) — ATLs were established in schools across India as a workspace where young minds can give shape to their ideas through hands-on do-it-yourself mode, and learn innovation skills.
  • Atal Incubation Centres (AICs) — Established across India to help start-ups expand quicker and enable innovation-entrepreneurship, in core sectors such as manufacturing, transport, energy, education, agriculture, water and sanitation, etc.
  • Scale-up support to Established Incubators (EIC) — Under it, the start-up ecosystem in the country will be transformed by upgrading the Established Incubation Centres to world-class standards.
  • Atal New India Challenge — To promote the design and development of innovation-driven products based on cutting edge technologies.
  • Mentor of Change Programme — To guide and mentor students at the ATLs and AICs set up all over the country with a vision to enable them to develop the skills of strategic thinking, creation and innovation.
  • Atal Community Innovation Centre — The main aim is to cater to the underserved/unserved regions of India so as to foster a spirit of entrepreneurship as well as creativity and innovation.
  • Atal Research & Innovation for Small Enterprises (ARISE) — To promote research and innovation and increase the competitiveness of Indian startups and small enterprises including Micro, Small and Medium Enterprises.