Facebook’s parent company Meta has been slapped with two sets of fine totalling €390 million ($414 million) by the European Union’s main privacy watchdog. This fine was slapped as the Irish privacy regulator concluded that the company’s advertising and data handling practices were in breach of the EU’s new data and privacy law, the General Data Protection Regulation (GDPR).

 

About the General Data Protection Regulation

  • GDPR is a legal framework that sets guidelines for the collection and processing of personal information from individuals of the European Union (EU). The law was approved in 2016 but didn’t go into effect until May 2018.
  • It imposes obligations onto organisations anywhere, so long as they target or collect data related to people in the EU.
  • Its aim is to give consumers control over their own personal data by holding companies responsible for the way they handle and treat this information.
  • The law makes it difficult for companies to mislead consumers with confusing or vague language when they visit their websites.

 

GDPR compliance

  • Under the terms of GDPR, not only do organisations have to ensure that personal data is gathered legally and under strict conditions, but those who collect and manage it are obliged to protect it from misuse and exploitation.
  • Companies are also required to respect the rights of data owners — or face penalties for not doing so.