Integrated Traffic & Billing application software “BATS” inaugurated for all Commercial Operations of All India Radio” to Increases operational efficiency and reduces cost.’
- BATS can bring about transparency into the entire operations and make the entire commercial operations very efficient.
- It allows monitoring of booking, billing and payment receipts etc. at various stages and system can provide various reports which are very essential in taking many management decisions.
- BATS has the following important features —
- To manage the scheduling and billing of advertising orders across multiple stations via one central database.
- Increases operational efficiency and reduces cost.
- Media Sales Traffic increases the efficiency of the organization by providing traffic team a flexible solution for planning, scheduling and billing of spots.
- Ensures accurate billing by effectively managing account hierarchy, different Package and Products etc.
- Payment processing and collections through integrated Payment Gateway of SBI.