Union Minister of Culture recently said that the ministry is likely to launch a revamped ‘Adopt a Heritage’ or ‘Monument Mitra’ scheme.


About Adopt a Heritage Scheme

  • The “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” scheme was launched in 2017 on World Tourism Day
  • It is a collaborative effort by the Ministry of Tourism, Ministry of Culture, Archaeological Survey of India.
  • The project aims to encourage companies from public sector, private sector, corporate citizens, NGOs, individuals and other stakeholders to become ‘Monument Mitras’.
  • They will take up the responsibility of developing and upgrading the basic and advanced tourist amenities at these sites as per their interest and viability in terms of a sustainable investment model under CSR.
  • The Monument Mitras are selected by the ‘oversight and vision committee,’ co-chaired by the Tourism Secretary and the Culture Secretary.
  • The oversight committee also has the power to terminate a memorandum of understanding in case of non-compliance or non-performance.