Arth Ganga model focuses on the sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.
It is a shift from Namami Gange, the Union Government’s flagship project to clean the Ganga. At its core, the Arth Ganga model seeks to use economics to bridge people with the river Ganga.
1. It will lead to contribution of at least 3% of the GDP from the Ganga Basin itself.
2. It will help achieve UN SDGs especially SDG-6 i.e. Ensure access to water and sanitation for all.
Under Arth Ganga, the government is working on six verticals.
1. Zero Budget Natural Farming: involves chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertiliser through the GOBARdhan scheme.
2. The Monetization and Reuse of Sludge & Wastewater is the second: seeks to reuse treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).
3. Livelihood Generation Opportunities: by creating haats where people can sell local products, medicinal plants and ayurveda.
4. Increase public participation: by increasing synergies between the stakeholders involved with the river.
5. Promote the cultural heritage and tourism of Ganga and its surroundings, through boat tourism, adventure sports and by conducting yoga activities.
6. Lastly, the model seeks to promote institutional building by empowering local administration for improved water governance.
Recently Jal Shakti Ministry unveiled many new initiatives under Arth Ganga namely, Jalaj initiative, ImAvatar, River Champ etc.
The Arth Ganga Project is an integrationist approach towards multiple objectives of cleaning the Ganga river, development of inland waterways, sustainable development of the dependent people. The success in achieving the goal of sustainable development is dependent on such integration of needs of economic development and employment generation with larger sustainability of the environment.